Paid  Advertising

 
 

Paid advertising, also called online or digital advertising, is one of the quickest ways to attract visitors online. Simply put, it is a method of online marketing where you can pay a fee to place ads in strategic places throughout the internet. The 5 forms of paid advertising we offer are:

Paid advertising, also called online or digital advertising, is one of the quickest ways to attract visitors online. Simply put, it is a method of online marketing where you can pay a fee to place ads in strategic places throughout the internet. The 5 forms of paid advertising we offer are:

Display Ads

 

Display ads are one of the biggest sources of traffic, they are found all over the internet on the display network in Google. The network uses images, videos, texts and GIFS across a multitude of Google partner sites in order to show your ad to the people with your targeting in your account. They come in all shapes, sizes and formats.

Display ads can be used for remarketing, which lets you customize your display ads campaigns for people who have previously visited your site, and tailor your message to these visitors when they browse the web and use apps.

Another type of targeting in display ads campaign is In-market audiences, which lets you reach potential customers while they are actively browsing, researching or comparing the types of products you sell. It also allows you to connect with those most interested in what you have to offer, using precise segments that classify users based on their demonstrated in-market behavior and purchase intent.

Social Media Ads

 

Many social networks offer paid advertising opportunities that could help you access very specific audiences and get your message out there. Social media sites often know a lot about their users such as their age, gender, interests, background and more. That’s why social media sites are able to offer businesses the ability to narrow their advertising to reach specific groups of people.

Social media sites provide great options for targeting ads or content to very specific audiences and is a great way to make sure you are investing your marketing budget wisely. It is an amazing driver of leads and sales. The core social media platforms we provide advertising on for our clients are Facebook, Instagram and LinkedIn.

Google Shopping Ads

 

Google shopping ads are images at the top of search results that show price and rating, they are just for ecommerce if you are selling a specific product and on your landing page you include a cart where when someone clicks on that and see a price page where they can check out on your webpage.

There are four aspects to Google shopping ads:

  • Placement – this involves where a shopping ad appears. Spending trends have seen people push more towards shopping ads primarily because Google is pushing more and more of these shopping placements far and wide all over the network. The shopping ads placement will appear on your normal google search engine result page aor on the image tab.
  • Feeds – the feed is how google matches your product to the right users via search terms and search queries.
  • Setup – this process involves the essential step of creating Google shopping campaigns within Google ads. It is through feed data that Google is able to select your search term and match it up with your product or service. Therefore you are trying to assist Google in finding which products or services you think are the best.
  • Optimization – this step is about getting creative with the type of ad campaign that you run which will determine where your product shows, what search terms they show on and which products or service you want to show.